Microsoft has not been doing too much work promoting their new flagship Windows 10 Mobile handsets, so it is always welcome to see some high-profile marketing for the handset.
It’s therefore nice to see the device being splashed on TV as part of Sky’s Formula 1 coverage, where the handset is seen in Ferrari’s pit stop presumably powering some universal windows app or terminal session.
Of course we doubt most watchers would know what they are looking at, but at least presenters will not be calling it an iPhone, until something goes wrong of course.
Microsoft Dynamics has previously sponsored Romain Grosjean and the Lotus F1 Team, which also included the Lumia 950.