Watch: The new Xbox One X “Feel True Power!” commercial now out

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To welcome in true 4K gaming, Microsoft is kicking off its “Feel True Power” campaign, similar to the short promotions shown off before the console’s official E3 2017 reveal.

The ad premiered during the Walking Dead season premier and will also run during the Atlanta Falcons vs. New England Patriots NFL game on Sunday Night Football.

Microsoft certainly is sparing no expense to promote the system seeing as The Walking Dead is one of the most popular shows on television and Sunday Night Football is watched by millions. The campaign isn’t just meant to focus on what we see, but what we feel and experience when playing games.

If the ad has done its job and managed to get your blood pumping, you can pre-order an Xbox One X here. It is set to release on November 7, 2017 for $499.